emerson



mitchell

Lorde
Rebrand2022

Lorde, the trailblazing singer-songwriter hailing from New Zealand, captivates audiences with her distinctive music style and songwriting prowess. With a genre described as electropop and indie-electro, Lorde has produced three outstanding albums: Pure Heroine, Melodrama, and Solar Power.

In a branding endeavor, I rebranded her 2017-2018 Melodrama World Tour. As part of this rebrand, I crafted a unique logotype for Lorde, featuring custom-drawn letterforms. This design seeks to encapsulate her artistic essence, offering a visual representation that harmonizes with her unconventional musical identity.