Roo Charge
Branding2025
Roo Charge is an innovative MagSafe-compatible fanny pack designed to keep users powered and stylish on the go. Created in response to the frustration of choosing between functionality and aesthetics, Roo Charge seamlessly integrates phone charging into a thoughtfully designed accessory. This product is currently in its initial concept stage. For this project, I developed the brand identity, product mockups, social and print advertising, and a promotional website, creating a cohesive visual system to introduce and position the product.