RUGGED GROUNDS COFFEE SHOP
Rebrand.
Rugged Grounds, born from the shared passion for excellent food and beverages by two passionate Utahns, has been given a fresh and contemporary identity. Nestled in downtown Provo, UT, this small coffee shop cherishes a robust sense of community and a commitment to local support.
The rebrand for Rugged Grounds is a union of the current and timelessness. The centerpiece is a dynamic logo, crafted using an assortment of woodblock letters to make a varied logo that comes together to form a “community.” The design not only breathes new life into the brand but also pays respect to its roots.