Willow & Hare Rabbit Co.
Branding & Packaging2025
Willow & Hare Rabbit Co. is a thoughtfully curated brand based in Spanish Fork, Utah, offering handcrafted rabbit forage mixes made from carefully selected herbs, flowers, and botanicals. For this project, I designed both the branding and packaging, creating a visual system that reflects the brand’s commitment to natural nourishment, enrichment, and small-batch craftsmanship. The design emphasizes a soft, organic aesthetic that supports Willow & Hare’s mission to encourage natural grazing behaviors and connect rabbits back to the wild roots of their diet.